Alibaba will introduce virtual reality into its store and other services

In the official announcement of the Alibaba Group, whose number of users in the world is estimated at 400 million, reveals that the task of gnomemagic Lab employees will be to develop both software and hardware solutions that allow you to use VR in the services run by the concern.

The most important goal of the Chinese e-commerce giant is to introduce virtual reality into the sales platform. According to the announcement, users will have the opportunity to explore with VR goggles offers of retailers on Alibaba.com in a completely new way than before. Alibaba intends to provide its partners with the appropriate solutions and tools that will allow the appropriate preparation of exposure in online stores.

Alibaba announces that VR systems developed by gnomemagic lab will be used not only for online shopping. The group also intends to introduce them to the video content service Youku Tudou and the film platform Alibaba Pictures.

Alibaba Group is not the only player in the market, which in virtual reality sees an opportunity to improve sales of its goods. Recently, VR goggles have experimentally introduced the McDonald’s network. Wirtualnemedia.pl new technology market experts stressed that VR technology could be a breakthrough in 2016, but the barriers will be the price of equipment and the lack of appropriate content.

In December UB. service Alibaba.com more than 1.9 million Polish users visited (according to the PBI/Gemius megapanel – see full results).

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