Attracting new customers, investors, and stakeholders to a transportation innovation is difficult. It’s more about the feeling – you can only know if the car is good after you experience it. This is why selling cars and automotive services with traditional methods is tricky, especially once you move to the premium segment. Augmented and virtual reality bring changes to the way we see transportation. They go beyond the typical image and sound and provide the wholesome experience. Let’s find out the most common ways of using VR and AR software solutions in transportation and automotive industries. 

Presenting a transportation product to the public

Usually, meetings and exhibitions don’t go beyond showing images and videos of a product. Sometimes, companies also have a chance to present the actual product – but it’s usually static, or all movements are extremely limited. When you are promoting a car for extreme trips, there’s no way to deliver all the spectrum of the emotions during the ride.

AR in integration with a smart device and Google Streetview can demonstrate the full experience of driving a car anywhere and at any speed. Not only can you place your vehicle to mountains, deserts, seaside, but also you let the customer experience the transportation. 

In addition to that, you can even integrate ready-to-use AR and virtual apps, like Zappar. For instance, if you were to look at the image below with smart eyewear, connected to the mobile AR tool, you’d see the interacted experience of the scene. 

Logistics and transportation planning

Using Virtual Reality glasses or headsets like Oculus Rift or Google Cardboard, viewers can experience the entire scenarios and movies. Transportation companies can record videos of different roads, landscapes, prepare different scenarios and use this information for automotive staff training. 

The development of VR apps allows governmental authorities to simplify logistics planning. Describing the specifics of building a transportation hub or an intersection is difficult for people who aren’t professionals in the field. The use of VR during sich decision-making meetings makes the automotive agreements much faster because the interested parties will be able to experience the process rather than hear a theoretical, vague description. 

Route management and organization with augmented reality

The increasing number of cars calls for new methods of traffic management and monitoring. Visual methods can’t always objectively depict the real situation. Authorities can’t know the full extent of a road crisis, and can’t evaluate the situation objectively. 

Virtual reality app development

The use of AR and VR can help to immerse themselves in the situation, feeling the challenges that commuters face in the most crowded areas. Regulatory organizations can use VR software to get deeper insights into problematic transportation areas and find more complex solutions to these problems. 

Drivers’ training

When an employee is tasked to perform dispatch on a little-known area or has to work with dangerous goods, it’s necessary to assure that a driver is trained to handle dangerous situations. With VR headsets, AR glasses and apps, drivers will be able to experience the problematic situation and build a necessary skill set before actually getting behind the wheel.

Automotive safety software

AR and VR-based training programs for drivers and logistics staff can decrease the number of technical issues, shorten the downtime, help to increase the performance quality, and quickly onboard new team members. 

A virtual reality app for automotive maintenance

Predictive maintenance allows transportation companies to be on top of technical issues and fix them before there is a grave problem that causes downtime. However, limited visualization doesn’t allow detecting these problems in time, and usual,y you need to take the car apart and spend a lot of time on its expertise. An augmented and virtual reality app allows for avoiding these complicated procedures. By placing the camera in certain parts of the car and using immersive solutions, experts can examine technical issues to their full extent without ever getting under the vehicle. It’s faster, cheaper, and more efficient in the long-run. At the end of the day, the maintenance team will be able to examine many vehicles in a day without having to travel to their physical location. It would be even possible to detect issues in cars that are currently traveling. 

Integrating augmented reality into vehicles

The concept of augmented windscreens have been around for a while, but it looks like it’s only now that technology capacities caught up to the challenge. Self-driving vehicles will likely be equipped with similar technology – people aren’t the ones to drive, so they can use the windscreen to receive updates on their travel progress. 

Augmented reality on windshields for safety reasons

Even for people-driven vehicles, an AR windscreen app could offer information on GPS, fuel status, and speed updates. The screen won’t be on during the entire ride, but at emergent situations – like passing over a speed limit or running out of fuel – the car can update the driver on the windscreen. Also, AR windscreens can increase commuting safety by providing updates on blind-spots, collisions, and distance from other vehicles and objects. It may make parking much easier since the driver will get a 3D view on the process right on the windshield. 

Bottom line: Are you ready to develop VR and AR with ServReality?

The combination of VR/AR and logistics is full of opportunities. Transport manufacturers, distributors, logistics firms, supply chain providers, and drivers – all participants of the process can benefit from increased visibility and improved understanding of the car’s technical characteristics. AR and VR technologies are about more than providing higher visualization quality. Moreover, they create a realistic immersive experience that’s useful for picking a car, learning to face emergencies, maintaining technical details, and organizing logistics. We, at ServReality, have vast experience and huge expertise in developing and implementing robust VR and AR solutions to meet any business needs and requirements. Let us know, and we can help you to turn any idea into a top-notch and successful software solution for your business.


When we talk about Virtual Reality and Augmented Reality, gambling and automotive are two main industries that are most influenced. For transportation and automotive, virtual reality technologies have a lot to offer, including:

  • Reliability: No human errors associated with human drivers or human practicing. No traffic jams, accidents and other incidents on the way.
  • Durability: No need to constantly repair cars and other means of transport as there are fewer accidents and lesser real use.
  • Maturity: VR/AR technologies keep on developing, maturing and improving. A scalable way to practice mechanical processes and repairs.

ServReality can create a top-notch VR product to help you conquer the never-ending fierce competition of the automotive sphere.


✚ What is VR?

➢Virtual Reality (VR) is the use of computer technology to create a simulated environment.

✚ What is AR?

➢AR is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory

✚ What VR offers in ransportation and automotive industry?

➢Reliability: No human errors associated with human drivers or human practicing. No traffic jams, accidents and other incidents on the way. Durability: No need to constantly repair cars and other means of transport as there are fewer accidents and lesser real use. Maturity: VR/AR technologies keep on developing, maturing and improving. A scalable way to practice mechanical processes and repairs.

✚ Where can I look at your cases?

➢You can look at our cases here.

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