The market for personal computers and smartphones report GfK
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    • The market for personal computers and smartphones report GfK

    The market for personal computers and smartphones report GfK

    Almost 700 million smartphones sold

    In the first half of 2018 in the world has sold 693,5 million smartphones. Total revenue for the year grew by 3 percent. and built 215.3 billion euros.

    Given the location and distribution channels, the most popular are retail stores with consumer electronics. Online customers buy given the convenience, savings and a more complete description of the various functions of the device. Selling online was a in the first half of 2018 by 15%. of total sales, which means a slight increase (by 2 percentage points) compared to the first half of 2017.

    Asia and the Pacific, global leaders in sales of smartphones

    Globally, there is a clear importance to the developing countries. Developing Asian markets, including India and Chinese market answered in the first half of 2018, about 41 percent. of the total sales of smartphones in the world.

    The most relevant is the Asia-Pacific region.

    Computers: rising prices and customer requirements

    During the first six months of 2018, the desktop segment recorded a decline of 14 percent. in quantitative terms, in turn, is segment of laptops by 9 percent. The average price of PCs has contributed to the stabilization of income (at constant Euro), which fell on a global scale by 5 percent. In the case of desktop computers amounted to 2 billion euros. In the laptop segment, revenue fell 4 percent. to the level of 13.3 billion euros.

    In the segment of laptops and desktops, average selling prices increased in the first half of 2018, respectively, at 5 and 7 percent. values and 602 527 euros. Trend stirred rising prices on computers, not suitable for games and the increase in the share of computers, games.

    Work creates the high-class equipment

    In the first half of the year, the segment of laptops with processors, premium grew by 2 percent. from the point of view of income, and it caused almost 2/3 of turnover in terms of value. The growth was based mainly on the category of laptops with high performance designed for the game, which increased sales by 32%. compared to the same period last year. From the perspective of regional distribution, Western Europe and Asia-Pacific region was responsible, respectively, for 37 and 36 percent. rotation of the category.

    Part desktop high-end processors in revenue all categories reached in this period of almost 60 percent. the dynamic growth values more than 26%. for computer games and 3 percent. for the rest. Models equipped with at least 8 GB of RAM are responsible for more than 61 percent. revolutions, as in the case of laptops and stationary.

    Hybrid hard drives, combines a hard drive and feature SOLID state drive (eng. Solid State Drive), also contributed to the high growth rate. Desktop hybrid HDD was responsible for almost 1/3 of the value of turnover in this segment”, and the models with higher memory 1000 GB – 68%.

    In Poland, the computers with SSD (clean flash or hybrid solutions), as well as dynamically becoming increasingly important. In the case of desktop computers, we have seen the growth of trade turnover more than doubled in the segment of laptops – one-third.

    Virtual reality is gaining markets

    In the segment of computers designed for gaming, the speed and reliability of your home network is essential for quality of experience of the players. The load on the network is also increasing due to the technology requirements of VR (virtual reality), especially in the wireless version.

    In the first half of 2018, the trading volume in the segment points and fully adapted to VR technology your PC, reached in Russia and the countries of the EU10 double-digit sales growth at the level of more 20 million euros. The largest markets were Germany, the UK and France. The computer industry uses VR technology, releasing the additions and computers ” VR-ready. Wireless VR glasses can help increase interest in products that use this technology, and the expertise they can offer.

    Analysis based on data obtained as a result of ongoing research GfK panel of retail stores. Institute GfK regularly collects data from 80 countries around the world on the subject of the sale of equipment and devices for General use. In Poland, an attempt is about 6,500 stores of different sizes located throughout the country, both traditional and Internet, which specializiruetsya in different branches of industry (APPLIANCES, ELECTRONICS, IT, optics, books, automotive, and others), as well as hypermarkets and construction hypermarkets. On the basis of the data displayed, Institute GfK develops structural analysis – generalized for all distribution channels and markets.



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