the key to using VR is to get rid of all limitations

Virtual reality, like any technological innovation, regardless of whether it becomes something groundbreaking (such as smartphones) or just a momentary take-off (such as the world of second life) will certainly be used by brands to carry out marketing activities.

This is especially true for brands that have innovation in their DNA-not only technological innovation, but also that understood as freshness of ideas and knowledge of current trends. In fact, we have already had several more and less spectacular examples of the use of this technology (Coca-Cola, HBO or Lincoln).

I think the key is to get rid of any restrictions on this issue. As in the case of mobile applications, it is also necessary to assume that for each brand there is potential for development in a particular area. All you have to do is find a need to respond to it.

Of course, it would be easiest to recommend this solution to brands that can show their product in this way (for example, the interior of a car), but practice teaches that there will be much more creative solutions. Maybe if Felix Baumgartner hadn’t jumped out of the stratosphere in a few years, any of us could have jumped with him, sitting comfortably in a chair in front of the TV?

The biggest limitation for VR is the need to have hardware.as long as the devices do not go under the roof (as today, for example, smartphones), it will still be a gadget whose usefulness will be limited to supporting events and special events, which will build their reach through their mediality and virality. A big obstacle is also the limited usability of this solution-it is not a gadget that accompanies a person at any time of the day (here again I will return to the smartphone). So it will be difficult to ” tie ” the consumer to your product / application. The moment of meeting with the brand will be limited to a one-time (perhaps very intense) contact.

Tomasz Okulicz, creative director at Engine agency

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