Sony and Kirkbi (Lego) invest 2,000 million dollars in the Epic Games metaverse
Epic Games has announced that in its latest round of financing it has obtained the support of Sony and Kirkbi (The LEGO Group), having contributed each of these two companies billion dollars, which will be invested in building the metaverse of the video game world and supporting its continued growth. Last week Epic and Lego had already signed an agreement in this same direction.
As we reimagine the future of entertainment and gaming, we need partners who share our vision. We have found them in our partnership with Sony and KIRKB. This investment will accelerate our work to build the metaverse and create spaces where gamers can have fun with their friends, brands can build creative and immersive experiences, and creators can build a community and thrive,” says Tim Sweeney, CEO and founder of Epic Games
Sony relies on Epic for the creation of a virtual space in which creators and players to share their time, and since the japanese company claim that the powerful Unreal engine 5 newly presented together with its own technology, perhaps a reference to the PlayStation VR2, will serve to accelerate the development of new digital experiences.
For his part, Søren Thorup Sørensen, CEO of Kirkbi (the business family that owns Lego), has justified this investment as another step in his commitment to be present in the metaverse, a digital world where it will be possible to build playful and creative experiences, a place where parents and children will coexist.