Robots automate recruiting
The company “Stafori”, the creator of the Vera robot — the most famous automated solution for personnel search — attracted investments in the amount of 262 million rubles from the fund of the FRII and entrepreneur Georgy Semenenko (general director of the Kirov Plant). The company expects to develop its business, including in international markets, on the wave of growing interest in robotic technologies in mass recruiting.
Now, if you are looking for a job, a robot can call you with a job offer. A number of companies are actively developing robotic solutions in the Russian personnel search market, and one of the most notable is — the company “Stafori” with her project “Robot Vera”. This solution can automatically select the questionnaires of the necessary candidates on the Internet, then the robot creates an email with a description of the proposed vacancy and sends it to the applicant. After that, the robot Vera calls the candidate and conducts an initial interview using voice or video communication. The robot recognizes simple answers of a candidate for a position, if necessary, it can answer additional questions (place of work, schedule, etc.). At the same time, the program listens to the candidate’s response, “understands” whether he is satisfied with the vacancy, and in case of a positive response to the job offer, transmits this information along with an audio or video recording of the interview to the customer. & #13;
“Hello, it’s a robot!”
The creator of the Vera robot is young entrepreneur Vladimir Sveshnikov, who came from the Far East to study in St. Petersburg in 2006. Even during his studies at the University of Finance and Economics, he began working in a recruitment company that was engaged in recruiting. After graduation, Vladimir created his own company “First Street”, which was engaged in the personnel business in the field of finding unskilled personnel for retail and other enterprises. In the process of working, the company’s employees had to make thousands of monotonous calls with the same questions — and so the idea was born to create a robot program that can find candidates ‘ questionnaires by itself, call them, ask basic questions and recognize the answers. In 2016, a chatbot appeared, which they decided to call “Robot Vera”. This solution was created entirely by specialists of the Russian company “Stafori”, whose representatives claim that they are at the heart of speech recognition and synthesis we used a solution from the company “Yandex” Yandex SpeechKit. Also, the programmers of “Stafori” themselves developed algorithms and dialogue scenarios based on artificial intelligence technologies: representatives of the company claim that they added more than 13 billion speech examples from television programs, Wikipedia, recruiting websites and other resources to the program. Also, the specialists of “Stafori” have created a system for automatic resume search on the Internet, when the robot can find the questionnaire of the right candidate for a particular position by keywords.
According to representatives of “Stafori”, for two years of their work, their robotic system has already made more than 1.4 million calls and conducted 10 thousand video interviews. The clients of “Stafori” are about two hundred companies, among them MTS, Dixie, X5 Retail Group, Ikea, PepsiCo and others. The company’s business model of cooperation with customers is based on the number of responses, that is, selected and ready-to-work candidates. Depending on the need for new employees, the company can order a package of a certain number of responses. The minimum package of 45 responses will cost the customer 9 thousand rubles, the maximum (out of 5 thousand responses) – 500 thousand rubles. In general, such investments in the robot will cost the company cheaper than paying for the work of a live HR specialist. At the same time, the robot has an important advantage: it finds primary information and calls candidates much faster than live HR specialists. For example, a person can make about 100 calls in two days, and a robot will make them in just 30 minutes. Such robotization of the personnel search process at the initial stage has great prospects in the near future. Users of the Vera robot are generally satisfied with the new service. “For many years, the most serious problem of recruiting line personnel has been the incessant staff turnover, – he says Olesya Yerlina, Head of the Mass Recruitment Department at Open, which from time to time uses the Vera robot to find staff for its clients. — Companies in the retail sector must recruit dozens and hundreds of people every day. The latest study of staff turnover by industry showed that it reaches 75% in Russian retail. The business spends a lot of time and money on recruiting linear mass personnel, but there are still not enough people. In order not only to remove the symptom, but to cope with this pain at the system level, it is necessary to automate such processes as the selection of candidates and initial interviews. In such a competitive field as retail, companies that are not currently engaged in hiring automation will soon become uncompetitive.”
And yet, despite the fact that even now the robot can find staff faster than an experienced HR specialist, users of new chatbots in the field of HR emphasize that while such solutions make sense use only in mass recruitmentge. If we are talking about hiring more qualified specialists or even more middle and senior managers, then the services of a robot will be inappropriate here — they can scare off potential candidates who need real human communication. At the same time, customers of the same Vera robot complain that the speech recognition technologies of this solution are still “raw”: the robot can not always fully understand the dialogue and, sometimes, mistakenly excludes valuable applicants from the list. Nevertheless, the chatbot services market will develop dynamically in the near future. According to a study by Grand View Research, Inc., the global chatbot market will reach $ 1.25 billion by 2025. In Russia, in addition to the creators of the “Vera Robot”, such companies as Talantix, Skillaz, and VCV are successfully developing robotic solutions in the field of recruiting. HR departments of large companies are also implementing their bots: this is confirmed, for example, by representatives of Otkritie Bank, Pyaterochka supermarket chain, Svyaznoy company, VimpelCom. In addition to HR, such technologies are rapidly gaining popularity in retail, the financial sector and even medicine-wherever a business needs to constantly contact customers. “We have also started searching for a partner in the company who can provide us with a similar service. Starting next year, we plan to start automating incoming calls from job seekers to work in the company. In the future, we want 50-60% of calls to be processed by a robot, – he says Damir Takeev, HR Director of Domino’s Pizza. — At the moment, HR experts spend a fairly large amount of time on basic tasks that a bot could handle: phone calls, short communication (information about the company, vacancies, etc.). So there is already an economic benefit from using such chatbots, of course, because the company saves resources on calls, on human resources, which includes salary, taxes, etc. If the applicant does not come, the robot calls him back, clarifies the reasons, and receives feedback. It also saves employees ‘ time, payment for their working hours.”
As for the company “Stafori”, in the near future, thanks to the received investments, it is expected that to bring it to the international market. In particular, the company is going to open its representative office in the United States, and now Vera can conduct dialogues not only in Russian, but also in English.