Mark Zuckerberg believes Facebook should not treat faked videos the same as 'fake news'

Mark Zuckerberg believes Facebook should not treat faked videos the same as 'fake news'

Mark Zuckerberg said that Facebook could start processing faked photos and videos (deepfakes), these images doctored using artificial intelligence, differently than “fake news” (fake news), which would make it easier for the company to eliminate them. The remarks were made during an interview between Mark Zuckerberg and Harvard law professor Cass Sunstein at the Aspen Ideas Festival on Wednesday, June 26. “I am convinced that there are good reasons to differentiate deepfakes from traditional misinformation,” the Facebook CEO said. “But I think it is better to approach this issue with caution, and consulting a lot of experts, and not just acting hastily and unilaterally.”

When asked why Facebook does not automatically delete deepfakes, Mark Zuckerberg replied that it is difficult to establish a precise definition for them. While some videos are deliberately edited to distort the truth and misinformation, others are edited for journalistic purposes and may be mistaken for deepfakes. “This is a topic that can be very easily politicized,” the Facebook CEO said. “People who don’t like the way a video was edited will often say that it didn’t reflect the actual intent, or that it was misinformation.”

Now playing: Google computer scientist says his lip-reading technology has terrifying implications for fake news

Asked about the faked video of the Speaker of the US House of Representatives, Nancy Pelosi, where she seemed to appear drunk or unconscious, Mark Zuckerberg said: “I just think that you have to be very careful about what is defined as misinformation,” since the video was edited with traditional methods and not with artificial intelligence. “One of the problems with this Nancy Pelosi video, and it’s a mistake on our part, is that it took a while for our systems to report it and for the fact checkers to declare it false,” he added.

Mark Zuckerberg said Facebook is evaluating its policy on deepfakes with the collaboration of experts. “It’s certainly a very important area as far as AI is improving, and I think it probably makes sense to take a different policy and treat this differently from how we just deal with normal fake news on the Internet,” he said.

Original version : Zoe Schiffer/Business Insider

Receive our latest news

Every day, the main Business Insider news

Go to our cases Get a free quote