iPad, Echo, Galaxy Note, Bitcoin - the tops and flops of the tech decade
The past ten years have been marked by the mobile revolution. Virtual worlds were created, drones conquered the airspace, artificial intelligence got into conversation with us. The key to all the changes is the smartphone. But not every innovation ignited. The tops and flops.
Using the iPad Steve Jobs was the second big hit after the iPhone. Overnight, Apple defined how newspapers or mobile surfing should be read in the future. The iPad was the computer for all those who did not want to have a computer, and exclusively Apple i had the operating system for that.
For two years, the manufacturer was able to dominate the tablet market with almost no resistance to the competition, before the Android stock was able to catch up. While Apple quickly lost its dominance in the smartphone market after 2007, the iPad in its various variants is still the best-selling tablet worldwide today.
Galaxy Note 10
Steve Jobs announced the dogma in 2010: no one buys a smartphone screen that measures much more than ten centimeters in diagonal. Then brought Samsung in 2011, the first Note smartphone came out, screen diagonal a good 13 centimeters – and the device became a hit, especially in Asia.
As a result, all manufacturers except Apple brought large phones, Samsung defined with the Note the smartphone design for the rest of the decade: giant screens with narrow edges and round frames. Apple did not follow suit with the iPhone 6 until 2013 and finally lost its monopoly claim to the premium smartphone market.
DJI Phantom Drone 2013
The Phantom drone DJI the first camera drone on the market that was more than a toy or professional device. With it, the Chinese company managed to establish drones as a mass product.
Thanks to the simple smartphone connection, the relatively foolproof control and the stabilized camera, the Bogey an immediate sales success. Their design defined the appearance of drones in books, cartoons, comics and films for years to come.
Amazon Echo 2015
As a hardware manufacturer Amazon having just failed with the Fire Phone, company founder Jeff Bezos ventured the next shot into the dark. With Echo but Amazon did everything right: the combination of the smart assistant Alexa and its own music streaming device set the benchmark for a new product category. At the same time, the group created an operating concept for the smarthome with voice control – and brought its microphones into the living rooms of its customers.
Oculus Rift 2016
Anyone who puts virtual reality glasses on their head wants to step into another world. Oculus was the first company to make this promise with the Rift could be true. Facebook founder Mark Zuckerberg was so enthusiastic about the technology that in 2014 he bought the entire start-up for a good two billion dollars. Oculus there was a VR hype among computer gamers and product designers in 2015, but the technology is still not mainstream today. Facebook and its competitors are continuing to work on freeing the glasses from their cables and making them suitable for the masses.
Pebble Watch 2012
Which Pebble Watch was a pioneer in several respects: it was the first practical smartwatch and the first hardware project that was successful on a large scale, the development of which was financed by crowdfunding.
The product thus prepared the ground for the Apple Watch and a whole market of fitness trackers. But the company itself was not up to the competition. In December 2016, Pebble filed for bankruptcy, a little later legal successors Fitbit the servers behind the Pebble services.
GoPro HeroHD 2010
Using the HD Hero at the beginning of the decade, GoPro founder Nick Woodman created the tool for an entire generation of action video bloggers. Extreme wide angles, selfies during a ski somersault or parachute jump – everything is possible. The cameras were robust, small and provided a video quality that had previously only been possible with semi-professional camcorders. Soon the devices were everywhere and made a decisive contribution to the success of action videos on YouTube. To date, he has GoPro only little competition, also thanks to a whole ecosystem of accessories. Meanwhile, even professionals are using the small gray cameras from California. Nevertheless, the company’s share price has slumped since 2017. The reason: the devices are so solid that customers rarely have to replace them with new GoPros.
Google Glass 2012
With a spectacular parachutist presentation Google his glasses computer Glass in 2012. But the vision of a computer on the head, with a transparent screen in the field of view, quickly turned into a nightmare thanks to the built-in camera.
The glasses were banned in many clubs, cafés and public institutions, and wearers were vilified as “glassholes”. Glass as an end customer product had failed after a few months. However, version two with safety glasses is still in use today as an aid for mechanics, logistics workers or civil engineers.
In view of a recent Bitcoin-Calling the price of 6480 euro cryptocurrencies a flop of the decade may sound strange. Nevertheless, they are Cryptocurrencies so far, it has completely failed as a means of payment.
And because of the price jumps, they are also not suitable for storing assets. Last but not least, there is a lack of acceptance in the financial system. The best example is Facebook’s attempt to launch the Libra cryptocurrency with well-known partners as an international means of payment. After Mastercard and Visa withdrew from the project, Libra threatens to become a stillbirth.
3D Television 2013
At the beginning of the decade, manufacturers were desperately looking for an innovation that would encourage TV owners to switch to a new device. Most customers already owned a Full HD device, the 4K resolution was still a long way off, so they tried Samsung, Sony and Co. it’s with 3-D television. But what works well in the cinema flopped in the living room. No one wanted to sit on the sofa with strange glasses on his nose and 3-D Content watch on a 50-inch screen. In 2013, almost every new TV could display 3-D, and the hype was already over in 2017. Manufacturers announced that they would no longer develop new 3-D TVs.
Windows Phone 2013
We can make mobile phones, was the message of Microsoft CEO Steve Ballmer when he bought Nokia in 2013 and then released a whole series of new Nokia smartphones with their own Windows Phone operating system. The devices were technically sound and had excellent cameras.
But no one wanted to buy them anyway, because Windows Phone the support of the app programmers was missing, and Microsoft stumped the update of the operating system. That was enough to push the market share below one percent. But only Ballmer’s successor Satya Nadella had the courage to stop the mobile project altogether. Microsoft had to write off eight billion dollars.
Wireless Charging 2010
in 2010, the Manufacturers’ Alliance published Wireless Power Consortium Qi is the first standard for wireless charging from mobile devices. Smartphone users listened and hoped: finally no more cable clutter, finally a common standard. The hope did not last long. In subsequent years, competing standards were published, the manufacturers could not agree – the idea of a universal charging mat remained a vision. In addition, the manufacturers had underestimated the technical problems. In 2017, Apple announced its own technology, Airpower, which was supposed to supply up to three different devices per charging mat – and failed due to technical problems. In 2019, Apple had to scrap the project.
This text is from WELT AM SONNTAG. We are happy to deliver them to your home regularly