In the porn business, the future is called hologram

In the porn business, the future is called hologram

René Pour has been active in the porn business for nine years. He runs the affiliate company Smart Media Star, produces erotic films and markets them via online portals that he builds himself. Since he put on his first virtual reality glasses, it is clear to him: this technology could be the future of the adult industry.

WORLD: René, were you economically forced to try something new and rely on virtual reality?

René Pour: We have always been an innovative driver of the industry. For example, we built one of the first mobile erotic sites in the world. And VR was just the next step. Of course, sales are no longer growing so strongly and are more likely to stagnate.

WORLD: Because of the emergence of Youporn, Pornotube and co?

Pour: Exactly. They were a real problem because the user gets content for free there. But in the meantime, this settles down again, because even these tube pages can only deliver new content with a lot of money. And users are willing to pay for new content.

WORLD: Which way do these tube sites go today?

The acceptance is great

Pour: Many of these sites now have a premium offering built in, where there is better content for money. In the beginning, they stole the content from other sites and only after some time licensed and paid for content. They then wanted to monetize the traffic with advertising, but even that only works with good content, and at some point that didn’t work anymore. Today, they almost only tease free content.

WORLD: Is VR ready for the market? For my feeling, she is still at the very beginning.

Pour: I agree with you in part. It is affordable to buy VR. And we wanted to be at the forefront and help shape VR in the erotic sector. The acceptance is great, 90 percent of the fair visitors on the last “Venus” were thrilled to watch a porn from this new perspective.

WORLD: Is VR really that affordable?

Pour: VR porn isn’t necessarily about a powerful computer and expensive glasses. The user still consumes our content passively, there is no interactivity, he cannot move in the video, for example. For this, the inexpensive alternative of smartphone and Google Cardboard is completely sufficient. In the future, sex scenes could also be played by computer-animated models.

WORLD: When will there be more VR porn?

Pour: From 2018 you will be able to earn money with it. And in the next three years they will catch up with the classic 2-D-Porn production.

WORLD: Will this also change business models?

Pour: The business models are similar to the 2-D theme. You download the content and pay for it once or monthly in subscription. That’s unlikely to change.

WORLD: Will business models change as content becomes interactive?

An Amazon for sex?

Pour: Of course, this will already change if the actors are represented by the computer, for example. Maybe you buy something directly in a VR shop. Alibaba, for example, has just launched the first virtual reality shop where you shop with VR glasses like in a normal department store.

WORLD: So will there be a VR shop for porn? An Alibaba or Amazon for sex?

Pour: I can imagine that. I’m curious to see who invests first.

WORLD: The porn business is said to have pioneered technologies such as the Internet. Will this also be the case with VR, or is the games industry too strong?

Pour: To be honest, gamers are ahead of the sex industry. They also had it easier because the barrier to entry for a VR game is lower than a porn one.

WORLD: You are currently working for your VR porn with real Models. Will there soon be only virtual performers?

Pour: To present an acceptable quality for computer-animated porn scenes, today’s PCs are not yet fast enough or far too expensive. As the hardware evolves, which it always does, that will come. It will probably be a mix of real porn stars and computer-animated opportunities.

WORLD: So the characters from the computer will not displace the real actors?

Pour: This could happen at some point, but it will take at least another five years. And in ten years we will no longer talk about VR, but about holograms.

WORLD: You’re talking about augmented reality. Are you doing something?

Pour: Not yet. I don’t know of any competitor who deals with this either. The topic is just too young, and there is too little technical hardware that could represent the content.

WORLD: Do VR porn have the same restrictions on the Internet as conventional ones? Google, for example, does not list erotic content.

Pour: There are strong restrictions. You could very easily build applications for the smartphone, but the apps would then have problems in the app stores of Apple and Google, because they do not want to have eroticism. It could also happen that the manufacturers themselves prevent porn from playing on their devices. I have no idea what’s coming up.

WORLD: How do you see these limitations personally?

Pour: I don’t think it’s good to restrict a person’s freedom. Why do you have to hide legal erotica?

WORLD: Are there any technical problems?

Pour: Are there, the costs for downloading such movies are currently too expensive, if you are not exactly in the WLAN. We would love to stream the movies, but the bandwidth of most Internet lines is too low. So the user downloads the film normally and can distribute it more easily without anyone else paying for it.

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