Image Spot LINK4
– We’ve prepared a new commercial. It is not only TV, because we also distribute it online. Two years ago at the Google Finance conference, I said that soon, as marketers, we will be able to completely switch to the online channel. So TV ends, the press ends, and a very good channel to get customers is the internet. However, recent events, including the pandemic, have led to a renaissance in traditional channels of communication such as television, as people who have started to stay at home more often have sat down in front of their televisions again. At link4, for example, we have seen more interest in TV advertising than in previous years, hence our decision to continue to operate on this channel. – says Patrycja kotecka, member of the management board and marketing director at link4.
The creation was prepared by the Brasil agency, the planning and purchase of media were the responsibility of Sigma and Sales & more. Spots will be available in Polsat and Polsat News, TVP1 and TVP Info and online.