For HTC, the Covid crisis will accelerate the adoption of virtual reality by companies
Yves Maitre, CEO of the Taiwanese group, wants to take advantage of 5G to launch virtual meetings.
With 40 million euros in revenue for the second quarter of 2020, which is twice as much as in 2019 and five times less than in 2018, the Taiwanese HTC no longer has the same brilliance as in the past. Ex-star of smartphones, the company has not stopped marketing these products. But it now only releases a handful of models a year, in very limited markets.
In fact, the company has made a turn in virtual reality with its HTC Vive headsets. Yves Maitre, a Frenchman from Orange, who took over as head of the company in September, has refined this strategy. “The growth drivers in virtual reality are more in the professional market than in the consumer market,” he told Le Figaro. “I gave HTC a more BtoB angle, without completely abandoning consumer products. Today we do not just sell headsets, but complete solutions for companies, with hardware, software, services, warranty options…”…