The MilkyVR Game

Product Overview:

MilkyVR is a delightful virtual reality app designed to captivate children by transporting them to the enchanting world of Milkland. By scanning the packaging of purchased milk products, users unlock interactive toy collectibles and are taken to Milkland where they can explore and interact with new characters. Collecting all items from the first collection unlocks the second collection, encouraging continued engagement.

Issues:

Developing MilkyVR presented several key challenges:

Engagement and Motivation: Creating an app that interests children and motivates them to purchase and scan milk products.

Character and Plot Development: Designing fun and exciting characters and creating a compelling game plot that is engaging for children.

Virtual Giveaways: Developing interactive virtual giveaways that are appealing to kids.

Universe Creation: Building a captivating new universe with a fairyland, characters, and collections from scratch.

Technologies Used:

Virtual Reality

Solution Implementation:

To address these challenges, we employed the following strategies:

Engaging Design: Designed funny and captivating characters, ensuring they were appealing and engaging for children.

Interactive Elements: Created interactive and rewarding elements that encouraged children to scan milk products and explore Milkland.

Compelling Narrative: Developed an exciting and beautifully presented game plot, guiding children through each episode of the magical world.

Complete Universe: Constructed a fully immersive universe with unique fairyland settings, interactive farm toys, and collectible items.

Impact on the Client:

The development and implementation of MilkyVR provided several significant benefits:

Increased Engagement: The app successfully engaged children, encouraging them to interact with the product and explore the virtual world.

Boosted Sales: The interactive and rewarding nature of the app led to a significant increase in milk product sales.

Brand Loyalty: By creating a fun and memorable experience, MilkyVR helped foster brand loyalty among young customers.

Marketing Tool: The app served as an effective marketing tool, differentiating the client’s product in a competitive market.

Result:

MilkyVR is a fun, engaging, and easy-to-use application that has been universally admired by children. The app achieved over 55,000 downloads and resulted in a 23% increase in product sales after its launch. By creating a captivating virtual universe and providing interactive rewards, MilkyVR not only entertained children but also effectively promoted the client’s milk products.