Ford models

Revolutionizing Model Scouting with AI-Powered Technology

The fashion and modeling industry thrives on discovering new talent, but traditional scouting methods can be time-consuming and limited in reach. Ford Models leverages advanced AI-driven solutions to streamline the scouting process, analyze potential candidates more efficiently, and enhance talent acquisition strategies. By integrating cutting-edge machine learning and computer vision technologies, the platform revolutionizes how modeling agencies identify, evaluate, and recruit top-tier talent worldwide.

Objective

To develop a VR simulator that provides customers with a detailed and immersive experience of exploring, customizing, and test-driving vehicles before purchase. This innovative tool lets clients explore car designs, customize features, and test-drive vehicles—all in virtual reality.

Features

The simulator enables customers to experiment with various options, from interior details to exterior finishes. Through real-time 3D visualization, buyers can see exactly how their customized vehicle will look and feel. This comprehensive preview helps customers make confident decisions based on their preferences.

Application in Development

Beyond customer engagement, the VR simulator serves as a valuable training and development tool. Its realistic driving mechanics and customizable 3D models help Ford's design and engineering teams collect user feedback during pre-production. Virtual test drives reveal insights about ergonomics, performance, and functionality, allowing engineers to address issues early in development.

The simulator features highly detailed 3D vehicle models with precise interior and exterior elements. Its advanced VR technology simulates various driving conditions, including different terrains, weather patterns, and lighting scenarios. This creates an authentic representation of how vehicles perform in diverse environments.

For dealerships, the VR simulator is an efficient sales tool that reduces the need for physical inventory and test drives. Customers can experience multiple vehicles and configurations without leaving the showroom, exploring Ford's technology in an engaging, modern way.

Result

The VR simulator represents a bridge between traditional showrooms and digital innovation. It gives customers the power to personalize and evaluate vehicles interactively while helping Ford streamline design, reduce risks, and enhance customer satisfaction—demonstrating the company's dedication to innovation and excellence.

• TEAM:

  • Senior developers (C++, C#, Unreal),
  • 3d animators,
  • 3d modelers,
  • Project manager,
  • QA engineers,
  • Content architect

• STACK:

  • Unreal,
  • C++,
  • Python,
  • Django,
  • MongoDB

• TIMINGS:

  • 8 months