McDonald's launches its own VR goggles at a price of $ 4 (video)
The goggles are called happy goggles and, like the Google cardboard model already known on the market, are made of cardboard. In addition, the user will have to fold the glasses themselves, because they will be the packaging of children’s happy meal kits. The whole thing is supposed to cost $ 4.10.
For now, McDonald’s is not going to throw its goggles into the open water and will test the reaction of a limited group of customers to its new offer. A pilot program for the sale of happy goggles will be carried out in the coming weeks at 14. selected restaurants in Sweden. For the purposes of piloting, 3.5 thousand have been produced so far. pieces of goggles. Along with Happy goggles, users will be provided with a simple game “Slope stars” created by order of McDonald’s in VR technology, consisting of collecting stars during a ski descent. McDonald’s ensures that the goggles will support all VR materials and applications designed for Google Cardboard hardware.
It is not yet known whether happy goggles will reach other markets than Swedish. McDonald’s is not the only company that has recently become increasingly interested in the VR market. According to experts interviewed by the service Wirtualnemedia.pl, 2016 could be a breakthrough year in bringing VR to broad markets.