​WayRay Augmented Reality Display for Car will change Driving forever

WayRay Augmented Reality Display for Car will change Driving forever

Augmented reality technology for the car is closer than You Think

The WayRay holographic augmented reality company has released a new video demonstrating True AR HUD in action on real roads, which could be the beginning of a new era in augmented reality navigation and safety.

In the video, which lasts about four and a half minutes, we see how WayRay’s Deep Reality Display technology is used to project a variety of useful information directly onto the driver’s windshield in real time, including – but not limited to – the speed of the car, step-by-step instructions and the time to the destination.

The blue electric line is used to direct the driver to his destination without distracting him from the road. The system also identifies and tracks pedestrians, and shows local businesses and services based on the current location.

According to WayRay, True AR HUD provides all functions, from the advanced Driver Assistance System (ADAS) and navigation to various “infotainment” functions. The company claims that these functions work in combination with each other without distracting the driver, which is an advantage among other augmented reality car displays.

Despite the fact that many companies are working on creating their own augmented reality displays for cars, WayRay is one of the first to provide convincing footage of its technology working on a real road in real conditions. Last year, the company announced the holograktor, an all-electric vehicle that includes various augmented reality components to provide passengers with a new generation of rides.

Needless to say, such immersion technology can have a huge impact on the automotive industry. In addition to augmented reality navigation, companies including WayRay have expressed interest in expanding their offerings of interactive content for passengers. As the industry continues to move towards autonomous vehicles, this kind of “infotainment” services, as WayRay says, could become a large-scale industry.

This month, Holoride announced plans to introduce its virtual system entertainment system into Audi cars, a big step for the XR automotive industry. With HTC Vive Flow VR glasses, passengers will be able to enjoy a wide range of “elastic content” that adapts to the movement and speed of the car.

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